Times have changed, market realities have not. As we had forecast in early 2012 (see presentation below), the Indian equity brokerage business is ready for disruption with technology solving most of the problems faced by investors in both planning and executing trades.
We recommend that the 'new age' broker disrupt the research product by questioning long-held beliefs, disrupt sales by collaborating with customers, and disrupt trading with investor-based segmentation.
In the attached presentation, we provide examples of how the disruption may work in practice.
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